Charles Kettering, one time head of research at General Motors, once said: “People are very open-minded about new things – so long as they are exactly like the old ones.” Studebaker tried to prove him wrong but lacked the capacity to make an impression. Then came the Mustang. Ford’s Pony Car was definitely a “new thing” for America’s automotive market.
A Brief History of Ford
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Charles Kettering, one time head of research at General Motors, once said: “People are very open-minded about new things – so long as they are exactly like the old ones.” Studebaker tried to prove him wrong but lacked the capacity to make an impression. Then came the Mustang. Ford’s Pony Car was definitely a “new thing” for America’s automotive market.
