Sales Figures for the 1st Generation Mustang

When Lee Iacocca dreamed up the Mustang while GM at Ford he would never have dreamed of the sales success his idea would become. It stormed out of the gates in terms of production success.

The initial launch featured a lot of broad media and advertising and an attractive base retail price of $2,320. Ford expected annual sales of around 100,000 units. That forecast was basically useless after the first day the Mustang went on sale when 22,000 Mustangs were ordered on that first day alone.